OTT Services and the Rise of Free Streaming

Nowadays, OTT platforms are gaining huge popularity among people.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT is a service that provides diverse media through online networks.

Netflix, Watcha, and TVING are 대표 examples.

Unlike traditional cable TV, users can choose what they want to watch at any time.

OTT’s popularity comes from several factors.

First, users can access many genres in one place, giving them more check here options.

Users can pick movies, dramas, or shows according to their interests.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

Being able to stream anywhere using mobile devices is also attractive.

However, as subscription fees keep rising, more people feel financial pressure.

Therefore, many viewers are turning to free streaming platforms.

Advertising-based services provide content at no charge.

This is especially attractive to users who care about budget.

FAST services are becoming popular as ad-supported alternatives.

KT recently introduced “Gi Live,” a FAST service that gained attention.

As the traditional market slows, FAST is becoming a new profit model.

The main benefit of free platforms is zero subscription fees.

It also offers various content, expanding user choice.

On the downside, ads interrupt viewing experiences.

Some free services may offer lower-quality content.

OTT and free platforms are expected to grow further.

Free models could gain stronger popularity.

Enjoying content without financial pressure is a strong advantage.

Finally, balancing high-quality OTT content with free service accessibility is important.

Using both strengths together gives consumers more satisfaction.

The future of streaming services is exciting to watch.